When first released in 1968 the Hot Wheels cars were an immediate hit with kids and grown-up both; they had high a play factor and high collectability factor as well. Today highly collectable Hot Wheels cars may go for hundreds if not thousands of dollars.
Number Ten: The 1968 White Enamel Camaro. The very first Hot Wheels car ever produced and one of the first “Sweet Sixteen” Hot Wheels released in 1968. For some unknown reason this model was far less popular than the other 15 cars in the original release set; they are now very rare and worth about $2,500 dollars loose, and if one could be found "mint in the box " it could be worth at least double that.
Number Nine: The 1971 Purple Olds 442. A small but unknown number of these were made in 1971, with purple being the rarest color. There are also some pink ones as well, but in this case the pink is not as rare or valuable as the purple. Mint in the box painted purple the 442 can go for as high as $5,000 dollars. In pink they are valued at around $1,500 dollars.
Number Eight: The 1970 Ed Shaver Custom AMX, made only for the UK market. This Hot Wheel was given away at race tracks were Ed Shaver raced and in cereal boxes. The really valuable things about these cars were the Ed Shaver decals and the packaging featuring the Ed Shaver and Mattel Racing logos. A very small but unknown number still exist. They are valued at more than $4000 dollars loose, if a collector can even find one.
Number Seven: The 1968 Custom Volkswagen without Sunroof. Produced for and sold exclusively in Europe, most were painted blue, but a few rare ones were painted in red, green, orange or copper. The blue ones are valued at about $800 to $1,000 dollars, whereas any of the ones with the four very rare colors will go for $1,500 dollars loose.
Number Six: The 1995 Collector Number 271 Funny Car. The collector card for this car is a misprint of white printing on a blue card. Reportedly only 12 of these ‘errors’ were released, with only six still being in the original packaging with the card. This Hot Wheel still in the package with the card can go for as high as $3,500 dollars.
Number Five: The 1970 Red Baron with White Interior. Developed as a prototype and never sold to the public, only ten are still known to exist. They are valued at more than $3,000 dollars loose.
Number Four: The Hong Kong version of the 1968 “Cheetah” Base Python. Originally released with the name “Cheetah” stamped on the metal base, it was soon noticed that the car name “Cheetah” was trademarked by General Motors Corvette racing division. The name of the Hot Wheels car was quickly changed to “Python”. Only eight of the “Cheetah” stamped cars have ever been found and sold to collectors. They are valued at over $10,000 dollars.
Number Three: The 1974 Blue Rodger Dodger. Made exclusively for the United Kingdom Market, only seven are known to exist with only three still in the complete packaging. These were sold to seven different collectors in the 1980’s for an unreported amount. None are currently for sale and none are anticipated to go on sale so there is no way to assess a current value.
Number Two: The 1970 “Mad Maverick” Base Mighty Maverick. First made with the word “Mad” stamped on the base, instead of the word “Mighty”. This was never released to the public. Only two are known to exist. There is no way to assess the value until one is sold.
Number One: The 1969 Pink Rear-Loading Volkswagen Beach Bomb with Surfboards. Only one prototype was ever thought to have been made of this model and in 1999 it sold to an unknown collector for $72,000 dollars.
Michael Zarnock, Warman's Hot Wheels Field Guide, 2010.